“In today’s increasingly digital world, the experience is the message.” Razorfish’s Group Vice President of Experience Planning Garrick Schmitt (@gschmitt) introduces the 2009 FEED Report, a concise and invaluable output of leading edge digital consumer research.
Topics include:
- Digital Brand Experiences Create Customers
- Actions Speak Louder Than Advertising
- Digital Fluency
- The Language of Love for Brands? Deals.
- Measuring Brand Engagement
…and more.
“This report is probably the best analysis of online consumer behavior” according to Guy Kawasaki.
Check out the blog:
http://feed.razorfish.com/
Download the report:
http://feed.razorfish.com/downloads/Razorfish_FEED09.pdf
If you want to tweet about the report, use the hashtag #FEED09.
