Deep Sea Window Shopping

Lots of things to love about this Diesel Style Lounge designed by Germany AARF office Neue Digitale, but mostly the detail and thorough execution. Beautiful follow through on an immersive (literally) metaphor, great soundtrack, entertaining content snippets during load, stunning video integration, clever customisation of the cursor to be more “fish-like”… only criticism might be usability related when trying to figure out what’s clickable and what isn’t – getting around isn’t as easy as it could be.


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