The problem with solutions


Apparently Picasso once said:

“Computers are useless. They can only give you answers.”

…which is a brilliant statement when you consider it in the context of digital design. The tendency of many visual designers is to rush into the execution of an idea before accurately assessing the original problem. Truly understanding the question is the best way to make sure you’re looking at the greatest number of possible answers.

Rushing to the most familiar answer (the kind that many designers find by slipping into their tried and tested design methods on the computer) means ignoring an infinite number of other more original possibilities.

This rant was inspired by a good book: How to Get Ideas, by Jack Foster. It’s a recommended read for designers trying to avoid the rut of doing everything same same.


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