“In today’s increasingly digital world, the experience is the message.” Razorfish’s Group Vice President of Experience Planning Garrick Schmitt (@gschmitt) introduces the 2009 FEED Report, a concise and invaluable output of leading edge digital consumer research.
- Digital Brand Experiences Create Customers
- Actions Speak Louder Than Advertising
- Digital Fluency
- The Language of Love for Brands? Deals.
- Measuring Brand Engagement
“This report is probably the best analysis of online consumer behavior” according to Guy Kawasaki.
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If you want to tweet about the report, use the hashtag #FEED09.