Before computers became useful and the internets invaded our homes, people made things from wood and fabric and paint and sticks. It was messy and sometimes smelly and quite often you’d cut your finger.
What I love about these examples is they demonstrate people going out of their way to use real world materials and knowing when to slow down and consider a different approach. An approach that might seem absurd at the time but could lead to great things.
HunterGatherer makes simply beautiful things. Then they make them appear to move. These guys love their wood grain.
Johnny Kelly likes paper a lot. Someone should tell him he could really cut his finger on that.
I’m seriously hoping no interns were harmed in the making of this bit of stop motion animation from THANK YOU in Denmark.
Here in the studio at Amnesia Razorfish we’ve been known to occasionally step away from the keyboards to create things out of real materials.
Sandor Moldan and Mike Kleinman worked bizarre magic on the previous incarnation of Mountain Dew’s site for Australia. Claymation zombies and bitchslapped rhinos adorned a hand crafted mountain of delights. (The site is no longer live, unfortunately.)
…and more recently Sandor and @eunmac created a wave tank for the background effect in the site we concepted and built for P&O Cruises Australia.