Cool idea and execution on this competition from Nike. Sign up to compete in a running race from one phone box to another in London. Compete with others to “own” post codes.
Interesting idea and slick execution. The teaser on YouTube gets mixed reactions…
“They are abusing urban subculture for their stupid exploiter brand!”
“Ooooh nike are so down with the kids”
The dark/urban slant to it could come across a bit forced, but the idea is exciting and well integrated. Hoping to see it do well.
Activity on Facebook seems more engaged and positive naturally than on YouTube.
Find it here: www.nikegrid.com
By Wieden & Kennedy, AKQA and Mindshare.